Bruce Kelm

CFP, Vice President, Financial Advisor

Contact Me
Bruce Kelm


I am the Financial Advisor of choice for entrepreneurial families/retirees who desire a planned approach to preserving their income and growing their wealth over time.

My Story and Services


My goal is to thoroughly understand your financial needs and then align the resources to help you meet or exceed them. I can help you evaluate near-term concerns and plan for long-term goals, be a sounding board for investment ideas, assist you in developing and executing a strategy that is precisely your own and helps you meet your needs.

Securities Agent: AZ, CA, FL, GA, IA, IL, MI, MO, MT, NC, NV, NY, OR, SC, WA, WI; General Securities Representative; Investment Advisor Representative

NMLS#: 1268430
CA License#: 0B04906

Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck.

Services Include

  • Financial Planning
  • Retirement Planning
  • Wealth Consulting
  • 401(k) Rollovers
  • Asset Management
  • Estate Planning Strategies
  • Philanthropic Services



  • 2008 - Present: Morgan Stanley*
  • 1992- 2008: Merrill Lynch*
  • Bachelor of Arts - Math and Economics, 1980, Lawrence University, Appleton, WI
  • MBA, 1982, Northwestern University, Evanston, IL
  • Certified Financial Planner™
  • Series 7, 63, 65 Licensed
  • Life, Variable Annuity & Long Term Care Insurance Licensed

Client Service Team

Client Service Team

Erica Minor

Senior Client Service Associate

Erica has over 25 years of experience, and is Series 7 and 63 licensed.



  • Redwood Empire Food Bank, Board Director, Santa Rosa, CA
  • North Bay Angels, Member, Santa Rosa, CA
  • Schools Plus, Founder, Endowment Committee, Santa Rosa, CA



  • 3562 Round Barn Circle 1st Fl
  • Santa Rosa, CA 95403



    Creating customized financial strategies for the challenges that today's families face.

    • Estate Planning
    • 529 Plans / Education Planning
    • Long Term Care Insurance
    • Trust Services and Accounting


    Working with you to understand your life goals and develop a truly personalized wealth strategy.  Today and for the years to come.

    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Annuities

    Business Planning

    Partnering with you on key aspects of your business such as ownership, liquidity and developing opportunities.

    • Succession Planning
    • Business Planning
    • Retirement Plan Sponsors
    • Corporate Pension Funds

    Ready to start a conversation? Contact Bruce Kelm today.

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    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    Morgan Stanley Smith Barney LLC and its affiliates do not provide tax or legal advice. Any such taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor.

    The securities/instruments, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website do not necessarily reflect those of Morgan Stanley.

    Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

    Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management AnalystSM (with graph element)®, and Certified Investment Management AnalystSM .

    *Private Bankers are employees of Morgan Stanley Private Bank, National Association, Member FDIC

    * Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

    Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

    Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

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