OUR MISSION STATEMENT
Experience, intellectual capital and dedicated personal service to help you meet your life goals
Experience, intellectual capital and dedicated personal service to help you meet your life goals
We believe all financial success takes place in the mind. Without composure,
rationality and a well thought out plan, a portfolio means nothing.
We are financial planners first and foremost – the portfolio is
just one of many tools used for the realization of our clients’ goals.
Simplicity is at the core of what we do. We look at your current situation
– what you own less what you owe and
how much time you have to achieve your objectives.
Then and only then, can we begin talking about investing.
Our philosophy is this: behavior is the most important determinant
of investment returns.
Cost is the second most important.
These two factors combined with a well-thought out plan,
give our clients the greatest probability of success.
Achieving your goals is not about outperforming
some arbitrary, emotionless benchmark or calling the next boom or bust.
It is about looking at the facts, having a plan,
tolerating ambiguity and being optimistic about the advancement of the human race.
Below is a recent conversation we had with WROC - TV.
After graduating from RIT with a BS in Business, I found my true passion to be finance. I continued at RIT to obtain my MBA in Finance, and after graduating, I began my career as a Financial Advisor in 1983.
In 1989, I joined Morgan Stanley and concentrated on helping people plan for retirement. I continued my education and obtained my CFP designation in 1991. As a CERTIFIED FINANCIAL PLANNER, I can help provide professional financial planning services. To earn the CFP designation I had to complete an approved educational program, pass a rigorous examination and meet stringent experience requirements. I adhere to a professional Code of Ethics and fulfill annual continuing education requirements to remain aware of current planning strategies and financial trends.
In 2002 I obtained my CIMA (Certified Investment Management Analyst) through the Wharton School of Finance. The CIMA certification curriculum provides me with the knowledge, tools, and strategies to effectively set investment objectives, evaluate and select managers, and manage an investment portfolio for individual or institutional clients. CIMA certificants are among the premier investment consulting and wealth management advisors in the industry. All CIMA certificants must adhere to strict continuing education and ethics requirements.
In my spare time, I enjoy being with my wife, Cece, and my children, Kurt and Rachel. I enjoy good food and fine wine, as well as, snow skiing, tennis and spending time at Martha’s Vineyard.
BM/Supervisor; Securities Agent: AZ, CA, CO, DE, FL, GA, HI, IL, IN, MA, MD, ME, MI, NJ, NV, NY, OH, PA, PR, SC, TN, TX, VA, WA, WV; General Securites Principal; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
As a financial advisor, I have been advising clients on how to help preserve and manage wealth since 2001.
I was born and raised in Long Island, and most of my family still resides there today. I attended college at RIT in Rochester in 1993. After earning a Bachelor’s Degree in International Marketing, I worked for several years as a marketing research analyst.
With a deep desire to help people plan for their future, I joined Financial Advisor, Fred Krokenberger at Morgan Stanley in 2001. I obtained my Financial Planning Specialist designation in 2006 and continued my education by attaining the CFP® designation in 2014. As a CERTIFIED FINANCIAL PLANNER TM, I can help provide professional financial planning services. To earn the CFP® designation I had to complete an approved educational program, pass a rigorous examination, and meet stringent experience requirements. I adhere to a professional Code of Ethics and fulfill annual continuing education requirements to remain aware of current planning strategies and financial trends.
For over a decade, I taught retirement planning classes to a wealth of individuals through the adult continuing education programs in our community.
In 2012, I co-founded an organization called Working Moms ROC which provides a networking forum for professional mothers in the Rochester area.
My husband, Darren, and I live in Victor with our two children. We own a restaurant in Brighton and enjoy traveling and spending time with our family both here and in Long Island. I love this community and all that it offers. Our family is particularly grateful to the Golisano Children’s Hospital, and we actively devote our time and resources to the foundation.
Securities Agent: AZ, CA, CO, DE, FL, GA, HI, IN, MA, MD, ME, MI, NJ, NV, NY, OH, PA, PR, SC, TN, TX, VA, WA, WV; General Securities Representative; Investment Advisor Representative; Managed Futures
Lynne Stella grew up in Binghamton, NY and moved to Rochester, NY to attend college. She graduated from St. John Fisher College with a BS in Business Management and began her career in the financial world. She attained her Series 7 and 63 while working at Smith Barney as a registered service associate. Lynne transitioned to Morgan Stanley in 2012 where she is now the Registered Client Service Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Lynne lives in Chili, NY, and enjoys spending time with her husband and two children by attending their basketball, softball and volleyball games and going to her daughter’s Girl Scout meetings.
Nicole DeVolder grew up in Rochester, NY. She earned her Bachelor of Science Degree in Elementary Education from Daemen College in Amherst, NY and a Master’s Degree in Library Science from the University of Buffalo. She attained her Series 63 while working at Manning & Napier Advisors, LLC as a Client Service Associate, and her Series 7 while working at Morgan Stanley. Nicole transitioned to Morgan Stanley in 2014 where she is now the Registered Client Service Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Nicole lives in Penfield, NY, and enjoys spending time with her son.
Joy Krokenberger grew up in Webster, NY. She earned her Bachelor of Science Degree in Consumer and Family Studies from the State University of New York College at Buffalo. With a past career in Client Services she has transitioned into the financial industry at Morgan Stanley in January, 2015 as a Client Services Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Joy lives in Webster, NY with her husband. She also enjoys spending time with her three adult children when they come home to visit.
Creating customized financial strategies for the challenges that today's families face.
Thought Leadership from our Morgan Stanley ARC specialists for our ultra high net worth clients, which contains thought-provoking articles, authored by some of the Advanced Resources Center’s leading experts.
Working with you to understand your life goals and develop a truly personalized wealth strategy. Today and for the years to come.
Working closely with you to guide your wealth and investments through the most challenging market cycles.
See all of your financial data in one location, regardless of where your accounts are held, directly on Morgan Stanley Online and the Morgan Stanley Mobile App.
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