OUR MISSION STATEMENT
Experience, intellectual capital and dedicated personal service to help you meet your life goals
Plan for Higher Health Costs
Know the steps to take today to limit your future costs of health care – especially in retirement.
The Krokenberger-Cummings Group at Morgan Stanley
-
Direct:
(585) 389-2282(585) 389-2282 -
Toll-Free:
(800) 825-5334(800) 825-5334
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Our Story and Services
Welcome
What We Believe
We believe all financial success takes place in the mind. Without composure,
rationality and a well thought out plan, a portfolio means nothing.
We are financial planners first and foremost – the portfolio is
just one of many tools used for the realization of our clients’ goals.
Simplicity is at the core of what we do. We look at your current situation
– what you own less what you owe and
how much time you have to achieve your objectives.
Then and only then, can we begin talking about investing.
Our philosophy is this: behavior is the most important determinant
of investment returns.
Cost is the second most important.
These two factors combined with a well-thought out plan,
give our clients the greatest probability of success.
Achieving your goals is not about outperforming
some arbitrary, emotionless benchmark or calling the next boom or bust.
It is about looking at the facts, having a plan,
tolerating ambiguity and being optimistic about the advancement of the human race.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck.
Behavioral Management
Behavioral Management
Investment performance is irrelevant if one does not have the mental fortitude to make the right decisions and
more importantly avoid making the wrong decisions.
No one can time the markets, pick the best stocks consistently nor forecast the economy with any accuracy.
Therefore, behavior is the most important factor that will determine lifelong investment returns.
We focus on the variables we can control. In order of importance, the variables are:
faith, patience and discipline. That is our investment philosophy.
Our investment approach is this: simple is better. In finance, complexity was designed to sell people what they want;
the reality is that people come to us for advice.
faith, patience and discipline. That is our investment philosophy.
Our investment approach is this: simple is better. In finance, complexity was designed to sell people what they want;
the reality is that people come to us for advice.
And we advise them on what they need not what they want.
Our philosophy and approach is the beginning of an understanding of what we do.
Our philosophy and approach is the beginning of an understanding of what we do.
Put aside the financial planning and investments.
What is left is the true value we bring to our clients and that is behavioral coaching.
If all we ever accomplish during our time working together is help you
avoid making the biggest mistake of your financial life, then we have earned our keep and done our jobs.
We leave you with a quote that perfectly sums up our philosophy and the key to success,
from a man much smarter than we all could dream to be:
“If you’re even a slightly above average investor who spends less than you earn,
over a lifetime you cannot help but get very wealthy — if you’re patient.” – Warren Buffett
avoid making the biggest mistake of your financial life, then we have earned our keep and done our jobs.
We leave you with a quote that perfectly sums up our philosophy and the key to success,
from a man much smarter than we all could dream to be:
“If you’re even a slightly above average investor who spends less than you earn,
over a lifetime you cannot help but get very wealthy — if you’re patient.” – Warren Buffett
Women, Wealth and Empowerment
Women – Why Me?
As a young girl raised in a divorced family, my mom was responsible for all of the
decisions, and I grew up thinking women could manage anything. As an adult, I realized
that in many cases, women lack the knowledge and confidence to make important
financial decisions on their own. When put in a position to manage their finances, the
responsibility can feel overwhelming.
As a professional advisor, I have learned that when women experience an environment
that is conducive to their style, and work with a professional who can communicate with
them more effectively, they naturally become more engaged in the process and more
interested in making good financial decisions. This provides a great deal of comfort and
reduces unnecessary stress for both them personally, and their families.
Therefore, my mission as a Financial Advisor is to transform the financial experience for
women. To create an environment where women can learn about their finances,
without intimidation, in a way that leaves them feeling inspired, excited, and confident
about their future.
Erica Cummings, CFP
Vice President
Family Wealth Advisor
Women's Events and Newsletters
Upcoming Events
Erica Cummings, CFP®
Invites you to:
Women, Wealth and Empowerment
"Discovering your Purpose"
You have spent a lifetime using your strengths as a
woman to make smart decisions about life.
It’s time to apply those same strengths to making smart financial decisions for your future.
Upcoming Dates:
Thursday, January 25th– 12:00-1:30pm
Lunch
WHERE:
Morgan Stanley
300 Linden Oaks, Suite 200
Rochester, NY 14625
RSVP:
Please RSVP at least one week in advance to:
Joy Krokenberger
(585) 249-4346
joy.krokenberger@morganstanley.com
Location
Location
- 300 Linden Oaks Suite 200
- Rochester, NY 14625
- Direct: (585) 389-2282(585) 389-2282
- Toll-Free: (800) 825-5334(800) 825-5334
Video
Meet The Krokenberger-Cummings Group
Fred Krokenberger
CFP, CIMA, Senior Vice President, Financial Advisor, Senior Investment Management Consultant, Family Wealth Advisor
About Me
After graduating from RIT with a BS in Business, I found my true passion to be finance. I continued at RIT to obtain my MBA in Finance, and after graduating, I began my career as a Financial Advisor in 1983.
In 1989, I joined Morgan Stanley and concentrated on helping people plan for retirement. I continued my education and obtained my CFP designation in 1991. As a CERTIFIED FINANCIAL PLANNER, I can help provide professional financial planning services. To earn the CFP designation I had to complete an approved educational program, pass a rigorous examination and meet stringent experience requirements. I adhere to a professional Code of Ethics and fulfill annual continuing education requirements to remain aware of current planning strategies and financial trends.
In 2002 I obtained my CIMA (Certified Investment Management Analyst) through the Wharton School of Finance. The CIMA certification curriculum provides me with the knowledge, tools, and strategies to effectively set investment objectives, evaluate and select managers, and manage an investment portfolio for individual or institutional clients. CIMA certificants are among the premier investment consulting and wealth management advisors in the industry. All CIMA certificants must adhere to strict continuing education and ethics requirements.
In my spare time, I enjoy being with my wife, Cece, and my children, Kurt and Rachel. I enjoy good food and fine wine, as well as, snow skiing, tennis and spending time at Martha’s Vineyard.
BM/Supervisor; Securities Agent: AZ, CA, CO, DE, FL, GA, HI, IL, IN, MA, MD, ME, MI, NJ, NV, NY, OH, PA, PR, SC, TN, TX, VA, WA, WV; General Securites Principal; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#:
1265304
Erica L Cummings
CFP, Vice President, Financial Advisor, Senior Investment Management Consultant, Family Wealth Advisor
About Me
As a financial advisor, I have been advising clients on how to help preserve and manage wealth since 2001.
I was born and raised in Long Island, and most of my family still resides there today. I attended college at RIT in Rochester in 1993. After earning a Bachelor’s Degree in International Marketing, I worked for several years as a marketing research analyst.
With a deep desire to help people plan for their future, I joined Financial Advisor, Fred Krokenberger at Morgan Stanley in 2001. I obtained my Financial Planning Specialist designation in 2006 and continued my education by attaining the CFP® designation in 2014. As a CERTIFIED FINANCIAL PLANNER TM, I can help provide professional financial planning services. To earn the CFP® designation I had to complete an approved educational program, pass a rigorous examination, and meet stringent experience requirements. I adhere to a professional Code of Ethics and fulfill annual continuing education requirements to remain aware of current planning strategies and financial trends.
For over a decade, I taught retirement planning classes to a wealth of individuals through the adult continuing education programs in our community.
In 2012, I co-founded an organization called Working Moms ROC which provides a networking forum for professional mothers in the Rochester area.
My husband, Darren, and I live in Victor with our two children. We own a restaurant in Brighton and enjoy traveling and spending time with our family both here and in Long Island. I love this community and all that it offers. Our family is particularly grateful to the Golisano Children’s Hospital, and we actively devote our time and resources to the foundation.
Securities Agent: AZ, CA, CO, DE, FL, GA, HI, IN, MA, MD, ME, MI, NJ, NV, NY, OH, PA, PR, SC, TN, TX, VA, WA, WV; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#:
1263460
Lynne Stella
Registered Client Service Associate
About Me
Lynne Stella grew up in Binghamton, NY and moved to Rochester, NY to attend college. She graduated from St. John Fisher College with a BS in Business Management and began her career in the financial world. She attained her Series 7 and 63 while working at Smith Barney as a registered service associate. Lynne transitioned to Morgan Stanley in 2012 where she is now the Registered Client Service Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Lynne lives in Chili, NY, and enjoys spending time with her husband and two children by attending their basketball, softball and volleyball games and going to her daughter’s Girl Scout meetings.
Nicole DeVolder
Registered Client Service Associate
About Me
Nicole DeVolder grew up in Rochester, NY. She earned her Bachelor of Science Degree in Elementary Education from Daemen College in Amherst, NY and a Master’s Degree in Library Science from the University of Buffalo. She attained her Series 63 while working at Manning & Napier Advisors, LLC as a Client Service Associate, and her Series 7 while working at Morgan Stanley. Nicole transitioned to Morgan Stanley in 2014 where she is now the Registered Client Service Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Nicole lives in Penfield, NY, and enjoys spending time with her son.
Joy Krokenberger
Client Service Associate
About Me
Joy Krokenberger grew up in Webster, NY. She earned her Bachelor of Science Degree in Consumer and Family Studies from the State University of New York College at Buffalo. With a past career in Client Services she has transitioned into the financial industry at Morgan Stanley in January, 2015 as a Client Services Associate on the team. She acts as a liaison between the clients and the financial advisors within the team and is responsible for providing operational and service support. Joy lives in Webster, NY with her husband. She also enjoys spending time with her three adult children when they come home to visit.
Family
Creating customized financial strategies for the challenges that today's families face.
- Estate Planning
- 529 Plans / Education Planning
- Long Term Care Insurance
- Trust Services and Accounting
Insights and Outcomes
Thought Leadership from our Morgan Stanley ARC specialists for our ultra high net worth clients, which contains thought-provoking articles, authored by some of the Advanced Resources Center’s leading experts.
Retirement
Working with you to understand your life goals and develop a truly personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset management
- Traditional investments
- Alternative Investments
- Impact Investing
More From Morgan Stanley
Ready to start a conversation? Contact The Krokenberger-Cummings Group today.
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